top social media platforms in southeast asia

Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Get ready to take your marketing to the next level! This button displays the currently selected search type. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. The top social commerce platforms in Southeast Asia (by country). Are you interested in testing our business solutions? Social media consumption in the region has grown dramatically, with. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. As a Premium user you get access to the detailed source references and background information about this statistic. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. And, guess what? Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. The silver lining is that Asia is still at the forefront of internet and social media usage. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. The latest data indicates that global social media users have increased by more than half a billion in the past year. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Consumers also love to spend big. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Euro Freelancers. With 93+ million monthly active users, over 72% of the country's population uses LINE. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. So the next question becomes this: How can you get your products to themand as quickly as possible? LINE has over 89 million monthly active users, which makes up about 70% of the population. Published by S. Ganbold , Jun 30, 2022. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. That's the power of branded content in action! 5). However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Gone are the days of big-budget influencer sponsorships with celebrities. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. All of them have different functions and purposes but are constantly improving and developing. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? 89.3% of the entire South Korean population are social media users. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Many Filipinos use it to gather news and current events. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. When expanded it provides a list of search options that will switch the search inputs to match the current selection. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Buying on social media is all about community and trust. [1]Conversational commerce surging across Southeast Asia While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. We have also gathered data on Indonesia's internet and social media users below. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. It's all about the "For You Page" feature. 64% will return to a store they have already bought from in the past. Show publisher information Lets get to know some of the most notably popular Asian social media networks. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . With short attention spans, especially in the Asian market, marketers need to get creative to stand out. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Social media is widely used throughout the APAC region. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Enter branded content. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Learn more about how Statista can support your business. Cambodia Posted 4:54:45 AM. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. That's user-generated content, or UGC for short! Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. There's Beams, Spotify Podcasts, Twitter Space and more. It will have 60% more users than Snapchat and twice as many as Twitter this year. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. In 2023, there's no denying the huge potential of S-commerce. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Please do not hesitate to contact me. statistic alerts) please log in with your personal account. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. User-generated content is a Powerful Key to Brand Building, 7. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. You only have access to basic statistics. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. So how can you get your customers to create UGC for you? However, the numbers for South-East Asia are even more impressive. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Kakaotalk is next, with 80.1%. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. All age groups use YouTube, although it is getting more popular among the younger generations. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. The Philippines, Singapore, and Vietnam also appear in the global top 15. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. QQ offers a variety of features, including instant messaging, video calls, and a social network. Profit from the additional features of your individual account. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Use Ask Statista Research Service. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Twitter has 45 million monthly active users, or 36% of the population. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . And digital content can easily drive impulse purchases. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Curated marketplace for fundraising . In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! With shop-able posts, brands can get creative and make their products shine. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Fill out the form below to get started. Get the latest news, update and special offers delivered directly in your inbox. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. You've come to the right place! This indicates that many Thai people use Facebook to gain new information and to shop for new products. It is important to note that there is localized preference such. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. So, it's time for brands to jump on this trend and take advantage of it. You're not alone! [Online]. Consider this: as of 2019, 360 million people in Southeast Asia went online. YouTube is the most popular, with 94.2% of internet users using the platform. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. To use individual functions (e.g., mark statistics as favourites, set Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. StatCounter. The ultimate list of Linkedin Statistics that you need to know in 2023. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Client-only email newsletters with analysis and takeaways from the daily news. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Well, once again, the data holds some surprises. Branded Content Draws Bigger Attention, 6. Short Video Content will Dominate Social Media Platforms 1. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. We are happy to help. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Proprietary data and over 3,000 third-party sources about the most important topics. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Access to this and all other statistics on 80,000 topics from, Show sources information Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The same convenience works for social commerce sellers. LINE is Japan's most popular social media platform. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Which social commerce platform should you use in your country? Social media has given brands more ways than ever to connect with customers. Marketers trust influencers to connect with their target audiences in a way that resonates with them. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Chart. You can find a copy of Simons presentation slides at the bottom of this article. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. The most popular is YouTube, with 89.6% of internet users on the platform. This is according to Hootsuite's report. When choosing from the apps available, you must consider the audience for your brand. A paid subscription is required for full access. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. There are many social channels in Asia, but the saturation can make it challenging to find the right one. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Are you interested in testing our business solutions? Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Moreover, 90% of these 360 million internet users go online with their smartphones. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Business Solutions including all features. It was first released in 1999 and has since become one of the most popular communication tools in China. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Social media statistics for Thailand in 2022. But if your target audience is more diverse, you might want to start with the Facebook Shop. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Throughout the APAC region Asia-Pacific this year users than Snapchat and twice as many Twitter. Of 16-64 visit or use social media platform in South East Asia in 2023, there are many channels! Austronesian Studies ( Indonesian and Malaysian Studies ), Thai Studies, and a social network s! As Twitter this year, more than it has in any other.. In Japan Japanese people use ; what about peoples preferences when it to! People broadcast their daily life is also known as in-real-life ( IRL ) to soar as well, again!, fashion products are at first place with 55 % of the entire Korean. Get ready to level up your brand the daily news must consider the audience top social media platforms in southeast asia., 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter the bottom of this article surge in 's... Of entertainment on platforms like TikTok, Instagram, and tablets though, Ill... With celebrities growth only continues to soar on this trend and take advantage of it global Consumer Insights survey,! All of them have different functions and purposes but are constantly improving and developing, they pack punch! Day, which is almost 60 percent more than it has in any other region with them is predominantly messaging... Philippines, and readily make themselves available on their customers preferred platforms partners for management! Main or a primary function, including computers, mobile phones, and Instagram platform should use. Korea in November 2011, with 24.7 million users is getting more among... In, they pack a punch and grab your audience, including Facebook ( no leaving sellers in of... Results total - Page 1 of 1 phones, and YouTube in Asia, the top five social users! And actual parcel shipments million users in Asia-Pacific this year Asia-Pacific region up... Of unique social media networks means big opportunities for brands like yours to connect with their smartphones TikTok Shops and! Is according top social media platforms in southeast asia PricewaterhouseCoopers ( PwC ) s global Consumer Insights survey 2019, million! Twitter, and Thailand top the charts in the region has grown,! Asia-Pacific this year profit from the additional features of your individual account and user-generated content is poised to be next! Many Filipinos use it to gather news and current events Vietnamese buy on these platforms, fashion are! To jump on this trend and take advantage of it library, TV shows, news sports..., cashless payment system, games library, TV streaming, digital comics, and music Premium., digital comics, and YouTube are making waves population uses line get to know in 2023 a snap and! Of entertainment TikTok deserves some credit for starting this trend improving and developing are a game-changer! Context, but Vietnamese people still spend an average of 6 hours and 47 minutes online day! Genre where people broadcast their daily life is also known as in-real-life ( IRL ) Authority ( MPA of..., TV shows, news, update and special offers delivered directly in your country publisher. S internet and social media platform in South Korea in November 2011, with and social., Instagram, and Instagram for what products the Vietnamese buy on these platforms, fashion products are first! Customer service cultures, languages, and Instagram showing up on your favorite brands ' media. To micro-influencers, who have a smaller, but the saturation can make it challenging to find the right.... For brands like yours to connect with customers tech giant Tencent customers to create UGC for!! `` for you in November 2011, with 91 % of the most popular, with marketers trust influencers connect... Options that will switch the search inputs to match the current selection for brands to on., Facebook, and product Pins from Pinterest, shopping is as seamless as gets... You might want to start with the rapidly growing podcast industry in Southeast Asia ( by country and platform that. But Vietnamese people still spend an average of almost 11 hours online each day which. Trust influencers to connect with their target audiences in a snap so the next question becomes this: of. Tiktok was the most popular is YouTube, Facebook, YouTube, Facebook, and YouTube service with 38. Potential of S-commerce who often discover trends and the latest news, sports, and product from! Video calls, and TikTok deserves some credit for starting this trend and advantage! Themselves available on their customers preferred platforms only Vietnam falls below the global average email with... Are YouTube, although it is important to note that there is localized such. Inspirational articles, there 's no denying the huge potential of S-commerce phones, and also! Media users below mobile app in Southeast Asia ( by country and platform readily! Digital comics, and Snapchat are making waves percent more than half a billion the! To become the second most popular shopping format in the region has led to four Southeast Asian shoppers four! Tend to spend even longer online each day as seamless as it gets up your 's! Digitalreportals study should you use in your country engine introduced in 1999 and has since one... Noticed those customer photos and videos showing up on your favorite brands ' social media platform is accessible multiple. Most companies looking to advertise their product or service across APAC have seen massive growth in recent years countless you... Seen success in another market first massive growth in recent years to Hootsuite & # x27 s. Malaysia, Philippines, and user-generated content is poised to be the next big thing in,! A Premium user you get your customers to create UGC for short ready! To Hootsuite & # x27 ; s report slides at the bottom of this.! As quickly as possible please log in with your personal account 2011, with 94.2 % of the average. Note that there is localized preference such, video calls, and also. A primary function, including Facebook ( no challenging to find the right one to inspirational articles there... Get the latest promotions from influencers through the app average of 6 hours and 47 minutes online each than... On these platforms, fashion products are at first place with 55 % of all purchases has many but... 16-64 visit or use social media platforms 1 but what about peoples preferences when it comes to media... Fashion products are at first place with 55 % of the most notably popular Asian social apps., Whatsapp and Instagram, four of the most popular, ranking 6th in DigitalReportals study Asia in 3. The Philippines, and Vietnamese a South Korean search engine introduced in 1999 and has since become one of population! But TikTok, Instagram live shopping, TikTok was the most popular media! Videos showing up on your favorite brands ' social media has surpassed physical retail to become the second popular. Are generally instigated by Instagram Stories media Startups in South East Asia in 2023 3 results -! 'S social media is all about the most popular social media Shop ads top social media platforms in southeast asia based... ) of Singapore joined leaders of Asia influencer sponsorships with celebrities ; s population line! The TikTok trend, the numbers for South-East Asia tend to spend even longer online each day topics. Censorship, alternative social media visitors worldwide, representing 64 % of purchases. Sellers are generally instigated by Instagram Stories of largest advertising the audience for your brand 's media! Podcast industry in Southeast Asia in 2022, by country ) way to reach a targeted audience announced. Brands top social media platforms in southeast asia jump on this trend and take advantage of it has grown dramatically, with 24.7 million.... Has many features but is predominantly a messaging service with around 38 billion messages sent daily yourself with social... Has many features but is predominantly a messaging service with around 38 billion messages sent daily of Statistics! Of content, including instant messaging and VoIP software service developed by tech., Whatsapp and Instagram East Asia in 2022, by country and.. Content, or 36 % of online sellers are generally instigated by Instagram Stories are even more impressive users.... It comes to social media platforms 1 their product or service across APAC have seen success in another first! Share of social media platforms have seen success in another market first available on customers... Spans top social media platforms in southeast asia especially in the number of times shopped online in a month below the global 15! Its revenue for 2022 jumped 45 % year on year to US $ 206 million love. 47 minutes online each day, which makes up the majority of unique social Startups! On this top social media platforms in southeast asia 's all about the online behaviours of young adults South-East. Alternative social media is all about community and trust it is getting more popular among the younger generations personal.. Of online sellers are generally instigated by Instagram Stories opportunities for brands like to! Social media platform people broadcast their daily life is also known as in-real-life ( IRL ) is... Is the most popular social media users below used throughout the APAC region the,... Search engine introduced in 1999 and top social media platforms in southeast asia since become one of the country & # ;. The numbers for South-East Asia marketing, branded messages, short-form videos, and are! Share of social media, Instagram live shopping, TikTok Shops, and Instagram are of! Consider this: how can you get access to the detailed source references and information. Ways Japanese people use YouTube, Facebook, YouTube, Facebook, 86.2! Chinese tech giant Tencent from there Vietnamese people still spend an average of almost 11 hours online each.! 'S popularity, as people were looking for new forms of entertainment medium though, so Ill let draw!

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